The Augmented Reality Head-up Display

The augmented Reality Head-up display supplements the exterior view of the traffic conditions in front of the vehicle with virtual information (augmentations) for the driver. Together with the HMI team, I developed different scenarios, e.g. navigation. When navigating, a virtual symbol is inserted precisely into the exterior view, and it marks the route that the driver should follow on the road ahead. One important question was to determine in which scenario it makes sense to use the AR functionality and in which one we should use the „static“ graphical representation.


My role within the interdisciplinary team (human factor engineering, front-end and back-end developers) was that of the Lead UX/UI Designer. I was responsible for the user interface design and all of the motion graphic elements.


  • Technical boundaries of the AR HUD module
  • One of the first AR HUD concepts in the industry
  • Usability testing with users in real traffic conditions

Adaptive Cruise Control

ACC concept for the Augmented Reality HUD.

Lane Departure Warning

LDW concept for the Augmented Reality HUD.

More information

If you would like to learn more about AR HUD, please follow the website:

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